PURSUIT by Brittany Ashley
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Handcrafted · Organic · Clean

Your Skin Deserves
Better.

Pursuit is small-batch organic skincare formulated with the ingredients your skin has been starving for — and none of the fillers it's been drowning in.

Get excited about getting clean Our Story
Your Skin Deserves
Clean Skin -Not dry skin
Small Batch Handcrafted
100% Clean Ingredients
No Parabens. No Fillers. No Compromise.
Free Shipping
Cruelty Free
As Seen on TikTok
Visible Results
Small Batch Handcrafted
100% Clean Ingredients
No Parabens. No Fillers. No Compromise.
Free Shipping
Cruelty Free
As Seen on TikTok
Visible Results
20,000+ Happy Customers
65+ Unique Formulas
100% Clean Ingredients
0 Harmful Fillers
Scientifically Crafted

Former Science Teacher

Organic

Mother

Skincare

Founder

Beauty that startswith honesty.
Our Philosophy

Beauty that starts
with honesty.

Brittany Ashley didn't launch a brand. She solved a problem — her own. After years of struggling with dark spots, dry skin, and products full of ingredients she couldn't pronounce, she went back to the source.

What she discovered became Pursuit: handcrafted, small-batch skincare made with botanicals your great-grandmother would recognize — and results your mirror can't ignore.

The Pursuit Standard

Why does clean skincare
cost more?

Because cheap skincare isn't cheap. It costs you your skin. Here's exactly why every dollar you spend on Pursuit is an investment, not a splurge.

Craft I

Handcrafted in Small Batches

Every product is made by hand, in limited quantities. That means fresher ingredients, tighter quality control, and a product that was made with intention — not volume. When a batch sells out, it's reformulated fresh. No warehouse shelf life.

Ingredients II

What's Inside Costs More

Turmeric, Kojic Acid, Sea Moss, Rosehip, Frankincense, Moringa, Activated Charcoal — these are premium botanical actives that cost 5–10x more than the synthetic fillers used in drugstore products. Your $17 bar has more active ingredient per ounce than a $40 department store alternative.

Science III

Your Skin Absorbs Everything

Research suggests up to 60% of what you apply to your skin enters your bloodstream. Most mass-market formulas are built around shelf life and profit margins — not what happens after absorption. Pursuit is formulated with that reality in mind.

Integrity IV

Zero Padding. Zero Fillers.

Big brands dilute with water, sulfates, parabens, and synthetic fragrance — then charge luxury prices for the packaging. At Pursuit, every ingredient on the label serves a purpose. Nothing is there to extend the bottle or cut the cost.

Results V

The Mirror Doesn't Lie

Thousands of customers have posted their before-and-after results organically on TikTok — unpaid, unsolicited, and undeniable. Dark spots fading in weeks. Skin conditions clearing that dermatologist visits couldn't solve. The results aren't in our marketing. They're in real people's mirrors.

Purpose VI

Built by Someone Who Needed It

Brittany Ashley made these products for herself first. Not for a market segment or a demographic report — for her own skin, her own frustrations, and her own belief that women of color deserve skincare that was designed with them in mind, not as an afterthought.

Rewind Facial Serum
Featured During Live

Rewind Facial Serum

Rejuvinate, Tighten, Brighten

Cold Processed Rosehip Oil Geranium Essential Oil
1

Targeted Skin Correction (Not Guesswork) Formulated with science-backed ingredients, Rewind Facial Serum is designed to visibly reduce acne, hyperpigmentation, and fine lines—without harsh chemicals. This isn’t a trend product… it’s intentional skincare that works.

2

Glow + Repair in One Step Why layer 5 products when one can do it all? Rewind deeply hydrates, repairs the skin barrier, and restores radiance, giving you that smooth, even, lit-from-within glow—fast.

3

Clean, Powerful, and Consistent Results Crafted with high-quality oils and no unnecessary fillers, every drop is packed with purpose. Your skin gets consistent results you can see and feel, not temporary fixes.

Magic in a bottle View All Products
The Collection

Shop Bestsellers

View All 65+ →
Turmeric & Kojic Acid Soap

Turmeric & Kojic Acid Soap

Dark Spots · Sea Moss · 6 oz
$17 Shop Now
Rewind Facial Serum

Rewind Facial Serum

Rosehip · Frankincense · Renewal
$57 Shop Now
Rewind Noir Body Oil

Rewind Noir Body Oil

Geranium · Lavender · Luxury
$67 Shop Now
Calm Me Down Body Butter

Calm Me Down Body Butter

Lavender · Sandalwood · Jasmine
$34 Shop Now
Hibiscus Body Butter

Hibiscus Body Butter

Antioxidant · Deep Moisture
$45 Shop Now
Charcoal & Peppermint Scrub

Charcoal & Peppermint Scrub

Detox · Exfoliate · Invigorate
$34 Shop Now
Moringa Body Oil

Moringa Body Oil

Nourish · Hydrate · Glow
$32 Shop Now
24k Gold Eye Patches

24k Gold Eye Patches

Brighten · Rejuvenate · 2 Pack
$19 Shop Now
,
The Clean Promise

What we will
never use.

The Clean Promise The term “clean beauty” is often unregulated—and frequently misleading. At Pursuit by Brittany Ashley, we take a different approach: ingredient accountability. Every product is intentionally formulated using ingredients selected for both safety and performance. That means you will never find: Sulfates or harsh cleansing agents that strip the skin barrier Synthetic fragrance blends linked to irritation and sensitivity Petroleum or mineral oil fillers that provide no real skin benefit Unnecessary additives used to dilute or extend formulas Animal testing—at any stage of production Ingredients that lack transparency or purpose If it doesn’t serve your skin, it doesn’t make the formula.

Shop Clean Now
What we willnever use.
The Method

A practice,
not a routine.

I

Cleanse with Intention

Start with a turmeric, charcoal, or goat's milk bar. Designed to remove impurities without stripping your skin's natural oils — something your $4 body wash was never built to do.

II

Treat & Restore

Apply the Rewind Serum or a targeted treatment. Cold Processed Rosehip Oil and Geranium Essential Oil work together to fade dark spots, restore elasticity, and bring back the glow that stress, sun, and time took.

III

Seal with Luxury

Lock everything in with a body butter or oil — whipped to perfection, absorbed without residue. Moringa, hibiscus, shea. Your skin will thank you by morning.

A practice,not a routine.
Small Business, Big Results

Every bottle is made
by hand, with love,
in small batches.

This isn't a factory. It's a founder. Brittany Ashley makes every product to order — which is why batches sell out, why the quality never dips, and why your skin can tell the difference. You're not buying skincare. You're investing in something rare.

Small Batch Only
Fresh Made to Order
Real Ingredients
You Deserve This
Shop Now — Before It Sells Out
Real People. Real Results.

What They're Saying

★★★★★

My dark spots are almost completely gone after 6 weeks. I've tried everything — nothing worked until the Turmeric soap. It's a non-negotiable for me now.

Monique T. Verified Buyer · TikTok Review
★★★★★

The Rewind Serum had my skin glowing within a week. I stopped wearing foundation. I haven't said that in 12 years.

Aaliyah M. Verified Buyer · Instagram
★★★★★

The body butter is indescribable. Whipped perfectly, absorbs instantly, I smell incredible all day. My coworkers keep asking what I'm wearing. Worth every single penny.

Danielle R. Verified Buyer · TikTok Review
As Seen on TikTok

We don't pay for reviews.

Thousands of unsponsored customer videos live on TikTok and Instagram right now — real before-and-afters, real routines, real results. Our customers film them because the products actually work.

Brittany Ashley — Founder & Formulator
From the Founder
I made this for myself. Then my friends asked. Then strangers. That's when I knew — there was a whole community of women who deserved better than what was on the shelf.
Brittany Ashley — Founder & Formulator

Pursuit began as a personal mission and became a movement. From a single soap bar to 65+ formulas, every product carries the same promise: honest ingredients, handcrafted with care, and results you can actually see. This is a small business with big results.